Selligent Marketing Cloud Names New VP of Product Management

Experienced Technology Leader to Spearhead Product Strategy and Drive Roadmap Forward

Selligent Marketing Cloud, the B2C marketing automation company, announced the appointment of Anushka Jayawardana as its new Vice President of Product Management. In this position, Jayawardana will report to Selligent Marketing Cloud COO, Chris Botting, and focus on leading the company’s global product management team, strategy and roadmap.

An experienced executive with more than 15 years’ experience, Jayawardana brings a demonstrated history of unleashing innovative products to market across a variety of sectors, including mobile, telecommunications and e-commerce. He joins Selligent after successful tenures at both SHARP Telecommunications and global e-commerce company, Spreadshirt, where he led product vision, consumer experience management and partner relations across 20 countries and in nine different languages.

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“Anushka’s success in developing effective product strategies for hyper-growth companies is evident in what he’s accomplished in his career,” said Botting. “He will play a critical role in driving product strategy and helping deliver new innovations as we continue to enable brands to transform their overall customer experience. Not only does Anushka have a strong technical background, but his proven business acumen will be a major asset in our client-focused mission.”

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“Selligent is at the forefront of technological innovation – a very exciting time to help drive the company’s product strategy,” said Jayawardana. “Our artificial intelligence capabilities play a huge role as we continue to support our clients in their quest to consumer-first excellence. I am a technology geek at heart, and the fact that Selligent is leading the way in helping brands put the customer at the heart of its marketing strategies excites me. I am thrilled to join a company that shares my values and passion for the consumer.”

The appointment marks Selligent Marketing Cloud’s continued growth, with 400 employees across its 10 global offices. The company has achieved year-on-year growth and recently celebrated multiple new client wins and partnerships across the globe.

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