Global Connected Consumer Index Highlights Need for Marketers to Strike a Relevancy Balance to Deliver Personalization and Brand Value Without …
PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns
Global B2C marketing automation company, Selligent Marketing Cloud, announced PUMA, one of the world’s leading sports brands, as a client. …
How to Ensure AI Doesn’t Make Your Customers Hate You
There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we …
‘Tis the Season to Be Personal
It may feel like we have only just said goodbye to summer, but for marketers, we’re already counting down to …
Customer Expectations Are at an All-Time High — How Marketers Can Rise to the Occasion
When it comes to creating the best, most seamless customer experiences, a brand can only be as good as its …
DMEXCO Learnings and the Future of AI in Marketing
As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered …
Selligent Marketing Cloud Names New VP of Product Management
Experienced Technology Leader to Spearhead Product Strategy and Drive Roadmap Forward Selligent Marketing Cloud, the B2C marketing automation company, announced …