Bitly Launches New ‘Text-to-Pay’ and ‘Text-to-Buy’ Partner Category in App Marketplace

Enabling Seamless Conversational Commerce through API Integrations with Authvia, AudienceTap, and OneText

Bitly Inc., the world’s leading Connections Platform, announced the expansion of its app marketplace with new text-to-pay and text-to-buy integrations from Authvia, AudienceTap, and OneText. Two-way engagement and conversion through messaging channels, also known as Conversational Commerce, enables customers to browse, inquire, and make purchases and payments seamlessly within chat conversations. Now, with the integration of Bitly custom short links and QR codes, businesses can easily enhance the impact of their SMS messaging, improve engagement rates, and gain valuable insights into customer behavior.

“Messaging is one of the fastest growing channels for business-to-consumer communications due to its ability to drive quick and efficient interactions,” said Chris Brunner, CEO at Authvia. “This collaboration with Bitly will enable businesses to further personalize the text-to-pay experience, build trust with customers, and make interactions even more meaningful and effective.”

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Bitly has spent over a decade expanding its Connections Platform with strategic integrations across key categories like Productivity, Social Media Management, and Automation. Its launch into Conversational Commerce gives hundreds of thousands of users and developers even more ways to enhance the functionality of Bitly’s platform by providing a wide range of solutions to meet their digital connections needs.

“We’re excited to partner with Authvia, AudienceTap, and OneText to bring even greater value to our users. Bitly’s move into Conversational Commerce reflects our commitment to empowering businesses with tools that drive efficiency, innovation, and stronger relationships with their customers,” said Kelsey Stevenson, Chief Product and Technology Officer. “Together we’re enabling our users to create more memorable and actionable connections by simplifying their workflows and making it easy to initiate conversations and complete transactions.”

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Authvia, AudienceTap, and OneText integrations are now available in the Bitly App Marketplace. Bitly customers can connect and authenticate their Bitly account within text-to-pay and text-to-buy partners so that all short links and QR Codes created for conversational commerce experiences are powered by their Bitly account and leveraging the same customization and measurable capabilities available in the Connections Platform.