Expansion to TikTok could increase the reach of Thumzup’s disruptive ad-tech platform to over 1.5 billion active monthly TikTok usersⁱ

61 percent of TikTok users report discovering new brands and products on TikTokⁱⁱ

Thumzup Media Corporation (“Thumzup” or the “Company”), an emerging leader in social media branding and programmatic marketing solutions, announces plans to further revolutionize digital advertising with the integration of TikTok into its proprietary platform. This strategic initiative aligns with Thumzup’s mission to disrupt traditional advertising models through scalable user-driven content monetization.

With over 1.5 billion monthly active users,ⁱ TikTok’s explosive engagement metrics position it as a premier venue for impactful brand visibility and customer connection. These statistics illustrate TikTok’s effectiveness in brand discovery and user action, with 61% of users reporting discovering new brands and products, and 92% taking action such as sharing, commenting, following, or liking content.ⁱⁱⁱ Once implemented, Thumzup’s integration with TikTok is poised to significantly broaden its addressable market, leveraging TikTok’s unparalleled reach and engagement to drive enhanced advertiser access.

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Thumzup’s next-generation advertising platform is driving value creation with plans to offer unified content management across leading networks, including TikTok, Instagram, and X. Key features will include:

• Seamless multi-platform posting with a single post workflow enabling efficient cross-platform publishing.
• Campaign optimization with customizable campaign preferences tailored for diverse advertiser segments.
• Monetization through direct user compensation for authentic, brand-positive content allowing for revenue scalability.

This expansion will reinforce Thumzup’s commitment to innovation, turning everyday social media users into micro-influencers while enhancing advertising efficiency for brands. By capturing part of TikTok’s vast, engaged user base, Thumzup is poised to capitalize on the $400+ billion global digital advertising market.^iv

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“Tapping into TikTok’s user engagement metrics is expected to be a game-changer,” stated Robert Steele, CEO of Thumzup. “This planned integration will enhance our competitive advantage and establish our role in redefining modern digital advertising.”

As the platform scales, Thumzup anticipates revenue growth fueled by increased user adoption, advertiser demand, and global social media expansion trends. By leveraging PayPal and Venmo for user payments, Thumzup is empowering brands to connect directly with consumers through trusted voices, creating a self-reinforcing ecosystem of engagement and profitability.