Tapad Expands Senior Leadership Team with the Addition of Industry Veteran

Tapad, the company advancing personalization for the modern marketer, has appointed Mark Connon to the position of Chief Operating Officer. Based in New York, Connon will help drive the strategic direction of the company in addition to overseeing the sales and marketing organizations. He will report to Tapad CEO Sigvart Voss Eriksen.

Connon brings with him more than two decades of experience in the adtech, martech and digital media industries. Prior to joining the Tapad team, he held positions at major media and adtech companies, including AOL, Nexage, and Millennial Media. Most recently, Connon served as SVP, Global Chief Mobile & Data Officer of AOL platforms and advertising where he led the mobile and data strategy as well as data commercialization for the company, working closely alongside parent company Verizon.

Also Read: Tapad’s Proprietary Graph Now Integrated With Adobe Audience Manager

“As the industry as a whole continues to evolve, we are excited to have Mark’s strategic guidance and professional network to further position Tapad as a leading company in the space,” says Voss Eriksen. “We are excited to welcome Mark to the Tapad team and we appreciate the valuable industry experience he brings to the company.”

Connon also works to continuously advance the industry through his board and advisory work, including Kochava’s XCHNG advisory board, ViralGains board of directors as well as a number of other strategic advisory roles. He holds a B.A. from Boston College and a J.D. from Suffolk University Law School.

“I’m thrilled to join the Tapad team,” says Connon. “Tapad’s work at the intersection of identity-driven solutions and the rapidly growing CDP space creates a unique offering in the market. I look forward to working with the team as we continue to innovate and drive our market share with solutions that are critical to today’s marketer.”

Tapad has repeatedly proven its ability to provide marketers with a unified view of the customer across channels and screens. With the Tapad Graph, which supports more than 3.9 billion device IDs and 560 million device clusters globally, marketers can achieve personalization at scale.

Recommended Read: Eyeota Expands ANZ Team with Two Appointments