Leading DE&I efforts across talent, culture, work and CSR for the global commerce agency

The Integer Group, the world’s leading growth company focused on commerce and retail, and a key member of Omnicom Commerce Group (OCG) has promoted Gail Obaseki to Vice President, Head of Diversity, Equality & Inclusion (DE&I). Obaseki joined Integer in November 2020, and in her time with the agency, she has made a significant impact on its DE&I commitments, from improving the Network’s talent demographics and prospective talent pool to introducing new DE&I programs and ensuring DE&I is inherent in all work the agency produces.

In her evolved role, Obaseki will work closely with Integer’s executive leadership team and HR group, continuing to spearhead Integer’s DE&I initiatives and lead the agency’s DE&I Council, which oversees efforts across Recruitment & Hiring, Inspiration & Education, Inclusive Culture, and Community & Partnership. She also will helm the agency’s newly formed DE&I Advisory, specifically committed to ensuring inclusion across all work outputs for clients that directly reach consumers and shoppers in the market and in their communities.

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In her new role, Obaseki will also focus on building deeper relationships among Integer’s employees and clients. As a core member of OCG’s DE&I team she will serve as Executive Sponsor of OCG’s Black ERG, including Black employees across the practice area. She will also work with the agency’s DE&I Council to expand Integer’s “Hear Me” Series, which provides space for marginalized voices to come together for meaningful discussions about what affects their communities and families, and how to ally to impact change. With significant participation from across Integer, clients and the wider group, attendees listen and interact to discuss their lived experiences surrounding topics such as learning to negotiate, tone policing, equity and more.

“Since day one, Gail hit the ground running with unmatched passion and dedication. She has introduced fresh ideas and has held us accountable to realize our DE&I goals – not only goals to achieve in the long-term, but she has effected real, impactful change that has become inherent to who we are as an agency and what we do for our clients,” said Ellen Cook, CEO of The Integer Group. “Gail has a nuanced approach of balancing revolution and progressivism with steady and deliberate progress, and this approach has helped Integer realize a true advancement of our DE&I ambition quickly. And her efforts have been recognized by our employees as well as by our clients. We are lucky to have Gail on our team, and we look forward to the impact we will continue to make together.”

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