As storytelling becomes an essential skill for marketing professionals, Wondershare Filmora, a leading video creativity software, is dedicated to providing easy-to-use yet powerful video editing tools for marketers creating content for various initiatives. As part of Filmora’s Education Supports program, the company has announced its sponsorship of the Instagram Reel Contest at the American Marketing Association’s (AMA) International Collegiate Conference, aiming to inspire students and young marketing professionals to bring their creative video ideas to life.

“The Filmora Education Program is dedicated to amplifying the voices of educators and students,” said Envy, Head of Brand Communications Center at Wondershare. “We’re thrilled to partner with AMA for the International Collegiate Conference. As AI and emerging technologies reshape the industry, this year’s theme, ‘Evolve,’ perfectly reflects the transformation we expect in the coming years.”

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Taking place in New Orleans, LA, from April 3–5, 2025, the AMA International Collegiate Conference is a premier event for marketing students, offering expert-led sessions, competitions, and career development opportunities. Centered around the theme “Evolve,” the 2025 conference highlights industry transformation and personal growth, equipping students with the skills and insights needed to thrive in an ever-evolving marketing landscape.

Through its sponsorship of the AMA Instagram Highlight Reel Competition, Filmora encourages attendees to edit and share their conference experiences in engaging video formats. Participants can showcase key insights, learning moments, and networking highlights through creative short-form videos. Exceptional submissions will be awarded a $100 gift card following the event.

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Filmora believes that compelling storytelling and visual creativity are crucial for effective marketing. With this in mind, Wondershare Filmora is committed to equipping student marketers with the tools to develop these essential skills. By supporting events like the AMA International Collegiate Conference, Filmora empowers students to turn ideas into captivating visual narratives, giving them a competitive edge in today’s ever-evolving marketing landscape.