Passage.AI Partners With Edgewood Networks to Expand Into Key Vertical Markets

Strategic Agreement Enables Edgewood Networks Customers In Various Industries to Quickly Deploy AI-Powered Chatbot Solution  Passage.AI, a pioneer in AI/NLP-enabled conversational interfaces, announced a strategic partnership with Edgewood Networks, a leading network security and integration firm. Through this partnership, Edgewood Networks will leverage its relationships with leading companies in the telecom, government, travel and entertainment industries to now offer a AI-powered conversational interface…

Education, IT, E-Commerce and Financial & Legal Services Are the Leading Bot Verticals

Analysis Based on the 6,022 Bots Developed Using SnatchBot’s Platform in 2017 With 30 million users chatting with bots created using the SnatchBot bot building platform through October 2017, the company discovered that the average bot session length was one minute and 32 seconds. According to SnatchBot, 11.8% of users abandon their bot session while 14% escalate to a human-based chat. In addition, the company reports that in 80% of the bot sessions, the user writes ‘Thank you’, during the chat session, indicating…

The New Disruptor-Conversational Marketing and its Practices

Would You Like To Understand What Customers Really Want And How To Give It To Them? Then Start Conversations! Conversational Marketing Is The Latest Buzzword In Marketing Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology. In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you…

Interview with Andrew Yates, CEO, Artesian

"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a customer intelligence platform? Artesian Solutions was conceived over dinner with my co-founders Mike Blackadder and Steve Borthwick.  Dreaming big, we believed we could create a software company that would have…

TechBytes with Jeremy Koven, Chief Platform Officer, Needls

Jeremy Koven Chief Platform Officer, Needls After spending 10 months creating advanced filtering and a proprietary purchase intent engine needls. was born. Needls. analyzes millions of social media posts each day to identify buying signals and find actionable business opportunities. We spoke to Chief Platform Officer at needls., Jeremy Koven to understand how his team is using AI to optimize social media campaigns and budgets for SMBs .MTS: Tell us about your role at Needls, and how you got here? Jeremy Koven: I’ve…

Interview with Steve Sachs, Chief Executive Officer, OneSpot

"CMOs need to look at the channels they are promoting content on holistically – and focus on audience interests – rather than focusing specific strategies for specific channels." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a content marketing personalization firm? I’ve had a lot of experience throughout my career working at the intersection of digital media, content, and marketing, and joining OneSpot was an opportunity to deliver to people the very best…

Conversica Voted Best Salesforce App at Dreamforce 17

Industry-Leading Conversational AI Company Wins Salesforce Mega Demo Jam Competition This Week Conversica, the leader in conversational AI for business, announced having won the Salesforce Mega Demo Jam competition at Dreamforce 17. Of the thousands of apps on the Salesforce AppExchange and of those select few invited to compete at this year's marquee event, Conversica's AI Sales Assistant was recognized by the most important judges – Salesforce users – as the best. Over the course of Dreamforce 17, Salesforce partners…

Interview with Doug Randall, CEO, Protagonist

"The creative aspect of marketing can’t be replicated by a machine and humans will always be part of utilizing the data that AI delivers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a narrative analytics company? When I co-founded Protagonist, I didn’t really know we were building a narrative analytics company when we first started. I had been working in a boutique consulting firm after grad school on the East Coast, but became intrigued by what was happening in…

TechBytes with Enriko Aryanto, Co-Founder, QuanticMind

Enriko Aryanto Co-Founder,  QuanticMind Last month, QuanticMind secured $20 million in Series B that was followed by the data platform for intelligent marketing announcing an AI-powered solution for Google shopping. To understand how the new machine learning-based solution integrates with the existing predictive advertising platform, we spoke to QuanticMind Chief Technology Officer, Enriko Aryanto.MTS: What are the key components of QuanticMind’s predictive advertising platform? Enriko Aryanto: QuanticMind’s key…

Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale

New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement Protagonist, the Narrative Analytics company, announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. Protagonist’s intellectual property,…

Leading global airline selects SandSIV’s VOC Hub To Manage Voice of Customer and Passenger Feedback

SandSIV’s Enterprise SaaS Platform Was Built From The Ground Up To Holistically Manage The Customer Experience SandSIV, the Customer Experience (CX) Platform provider, has announced that one of the world’s largest airlines has selected SandSIV’s VOC Hub to unify and analyse its entire feedback ecosystem. The carrier joins other major business-to-consumer (B2C) brands in harnessing SandSIV’s next-generation CX platform as a global hub for Voice of Customer (VOC) intelligence. Airlines have access to large amounts of…

Pega Accelerates Customer Service With Expanded AI and Virtual Assistant Enhancements

New Features in Pega Customer Engagement Solutions Improve Resolution Time Across Online Chat, Email, and Phone Leading customer engagement software provider, Pegasystems, has announced new artificial intelligence and virtual assistant capabilities within Pega solutions. The new capabilities would enable faster and more effective responses to customer service requests across channels. These features instantly analyze incoming chat messages, emails, and phone calls in real time so organizations can immediately understand…

DeepIntent Expands New York City Headquarters

Tony Sherry Joins As VP, Agency Partnerships And Engineering Team Grows DeepIntent, a marketing technology company powered by artificial intelligence, has expanded its headquarters in New York City, adding a senior member to the leadership team as well as building out its engineering and data science group. Over the past two months, DeepIntent has doubled in size and anticipates continuing that growth into 2018. Tony Sherry joins the DeepIntent team as Vice President of Agency Partnerships. Sherry is responsible for…

Interview with Carl Landers, CMO, Conversica

"It’s important to be aware of the many manual, time-consuming processes that are having a bottleneck effect on your business, then searching for solutions to address those pain points." On Marketing Technology MTS: Tell us a bit about your journey leading Conversica? Over the course of my career, one issue was pervasive - sales and marketing alignment. The two functions are completely dependent on each other, yet often find it challenging to work together effectively. So, when I came across Conversica, I recognized…

Solvvy Raises $12 Million Series A to Fix Broken Customer Service Industry with Artificial Intelligence

Scale Venture Partners Leads Funding Round To Fuel Company Growth And Advance Breakthrough AI-Powered Platform Solvvy, the leading intelligent self-service platform for customer experience, announced it has raised $12 million in Series A funding led by Scale Venture Partners. The round, which included full participation from existing investors, including Pear Ventures, Signatures Capital and True Ventures, brings the company's total funding to $16.5 million. As part of the financing, Rory O'Driscoll, Founding Partner…

TechBytes with Einat Weiss, VP, Global Marketing, NICE

Einat Weiss VP, Global Marketing, NICE Last week, NICE announced the next iteration of its cognitive Robotic Automation platform featuring much-enhanced machine learning capabilities that can manage, consume and integrate more complex sets of unstructured data. The result—businesses deploying the NICE Robotic Automation platform can decrease manual effort by up to 85%! We spoke to Einat Weiss, VP of Global Marketing, NICE, to understand how the company brings together data science, analytics and automation technologies…

Shutterstock Announces Beta Launch of Advanced Composition Aware Search Using Deep Learning Technology

New Tool Transforms The Way Users Can Search For Images, Combining Computer Vision And Natural Language Processing To Deliver Spatially Positioned Results Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services,  announced the release of its Composition Aware Search in beta, enabling an entirely new search experience. Built on Shutterstock's next-generation visual similarity model, this tool allows users to specify one or more keywords, or to search…

SBS Group to Launch SalesConnect 365, a New Solution for Microsoft Dynamics 365 for Sales

Cloud-Based Technology Provides Intelligent Connections Between CRM, Email, And Calendar Systems To Provide Robust Insight Into Customer Relationships And Value SBS Group, a leading information technology services and solutions firm, announced the availability of SalesConnect 365, a revolutionary solution for Microsoft Dynamics 365 for Sales (formerly Microsoft Dynamics CRM) leveraging cutting-edge machine learning and analytics. SBS will be highlighting the solution in Booth 311 at the Microsoft Dynamics User Group Summit…

Conversica, an Oracle Partner, Now Deeply Integrated with Oracle’s Customer Experience Suite

Conversica’s Conversational AI Assistants Help Marketing and Sales Convert More LeadsThrough Broad Integration with Oracle Marketing and Sales Clouds Conversica, the leader in conversational AI for business, announced that its AI-based sales assistant technology is now deeply integrated with the Oracle Customer Experience (CX) software suite, including both Oracle Marketing Cloud and Oracle Sales Cloud. Launching today at Oracle OpenWorld 2017, the Conversica integration is available now in the Oracle Cloud Marketplace, one…

TechBytes with Aditya Jami, Senior Director, Data Science & Engineering and Head, AI, Meltwater

Aditya Jami Senior Director, Data Science & Engineering and Head, AI, Meltwater B2B marketers are seeking inspiration from B2C strategies and campaign management ideas to win more customers. It is only a matter of “when” B2B marketers start connecting with their audience using brand stories, based on media intelligence platforms. Last month, media intelligence giant, Meltwater, came up with a unique report on the social media buzz created by brands to win over customers leading up to Singapore’s 52nd birthday. The…