Browsing Tag

3P Measurement Standards

TripleLift and White Ops Forge Partnership to Fight Fraud in Native Advertising

TripleLift Is Bringing IVT Prevention to the Forefront of Its Services and Adopting Stricter Guidelines That Align with Growing Buyer Demands for 3P Measurement Standards TripleLift, a leading native advertising platform, has announced a partnership with White Ops. This native advertising partnership now becomes the first native exchange to offer third-party verified pre-bid fraud prevention across its entire inventory. By leveraging White Ops' pre-bid prevention product, MediaGuard, TripleLift will now prevent fraudulent…