GumGum Archives — MarTech Series

The Ethical Faultline of AI in Advertising

AI/ML Ren Bowman - October 30, 2025

IAB Tech Lab Announces Content 2.1 to Ad Product 2.0 Mapping Now Open for Public Comment

Content PRNewswire - August 12, 2025

Context Is Everything: Why Advertisers Are Turning to Real-Time Relevance

AI/ML Jess Aylett - July 30, 2025

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

Native & Programmatic Advertising MTS Staff Writer - June 30, 2025

Contextual Leader, GumGum, Appoints Marcus Startzel as New CEO

AI/ML prweb - June 13, 2025

Samsung Ads changes channels with appointment of The Digital Voice™ as lead PR Agency

Technology MTS Staff Writer - June 12, 2025

GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks

Native & Programmatic Advertising prweb - April 24, 2025

M&M Global Awards Call for Entries to open 10th April

Content MTS Staff Writer - April 7, 2025

Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising

Native & Programmatic Advertising prweb - March 20, 2025

Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads

Native & Programmatic Advertising prweb - February 19, 2025

Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals

Native & Programmatic Advertising prweb - February 14, 2025

The GumGum Platform™ Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech

AI/ML prweb - December 12, 2024

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