Browsing Tag

ABM Certification

What Does an ABM Journey Experience Feels Like in 2020?

My fellow marketers, I'd like to ask you a question: Are you stuck? Do you feel like you and your team are stuck in traditional B2B marketing? Let me explain. For roughly six years, I've led the marketing team at 3Play Media and honed my skills with inbound marketing. I became an expert in this strategy, as this was the one our company had chosen to pursue. It was working for the most part and helping to fuel our growth, but we began to see some holes in the approach over time. Simply put, we were stuck. We decided to…

My Journey to Becoming ABM Certified

We are all living in chaotic times and feeling like we have zero control over anything. With everyone working from home and worrying about their careers, there is something we can control, our professional development. In 2019, I decided to become a certified ABM expert by completing Demandbase's certification program. I want to share my story to encourage you to take steps to invest in your professional development now to prepare for your future.  When I first learned about Account-Based Marketing (ABM), it seemed like…

ABM Certification: It’s on the House

It’s somewhat ironic that a global pandemic like COVID-19 can make the world seem smaller. Yes, we are practicing social distancing, but we’re also reaching out to each other in more personal and creative ways, often using technology to do so. Brady-Bunch-style video conversations now dominate our professional lives, while social media is flooded with rediscovered hobbies, new work habits, and tales of our private battles to turn this health crisis around.  Double-Down on Your Marketing Skills While we shelter-in-place,…