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ABM innovation Summit

2019 Sportsperson of the Year Megan Rapinoe To Headline Demandbase’s 7th Annual ABM Innovation Summit

World Cup and Olympic Champion Megan Rapinoe would Address Over 1,000 B2B Marketing Leaders at Demandbase’s 7th Annual ABM Innovation Summit Demandbase, the leader in Account-Based Marketing (ABM), today announced the lineup of inspiring speakers for the 7th annual ABM Innovation Summit. Taking the mainstage on March 17 is World Cup and Olympic Champion, Megan Rapinoe. Keynote speakers, Andrew Davis, marketing expert, and best-selling author; Shannon Duffy, executive vice president of product marketing, Salesforce Marketing…

TechBytes with Randy Frisch, CMO, Uberflip

Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in ABM these days is tricky; where do you begin with something so hot and so new? I think of ABM in a very simple way: what are the accounts that we want to win and how are we going to win them as an organization? Historically, a lot of us thought that marketing should be responsible for simply finding accounts and then sales should be responsible for closing those accounts. The vision of ABM is really…

TechBytes with Heidi Bullock, CMO, Engagio

Heidi Bullock CMO, Engagio A woman MarTech champion and CMO of Engagio, Heidi Bullock, attended the ABM Innovation Summit 2018.  We caught up with her to dive deeper into her role as CMO and insights on marketing and sales automation technology, and the key takeaways from the event. What’s the most exciting part of being an influential woman CMO in martech? How easy or hard is it for a woman CMO to manage a Tech company? Well, that is very nice of you to say. I feel a responsibility to help other women – and people…