Browsing Tag

account-based buying

What Matters With Intent Data

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey. Account Match Rates Today’s B2B buyers don’t want to fill out forms or contact sales when they’re searching for a new product. According to Forrester, 62% of…