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Myths and Realities of Ad Blocking Users

People love to hate ad blocking users. The conventional understanding of the psychology of ad blocking users goes a little bit like this: People that block ads don’t care about the balance that upholds the free web—they just hate ads and refuse to see them. But the reality surrounding the approximately one billion ad blocking users worldwide—their motivations for installing ad blockers, their relationship with and thoughts about tech and the internet, and their affinity for digital content—is much more nuanced. According…

HIRO Media Unveils New Safe SSP Platform to Extend Its Real-Time Ad Filtering Technology

HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious Forms of Ad Behaviors Leading video advertising technology provider HIRO Media has announced the world’s first ‘Safe SSP,’ for advertisers, content owners and publishers. HIRO’s Safe SSP is branded as the only publisher-centric solution that enables publishers to block malicious advertisements in real time. The video advertising technology provider developed the Safe SSP platform in response to…