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Adam Solomon

AdTech Pro Adam Solomon of Lotame Chats About #DMEXCO 2019

Last week, MarTech company Lotame, was at DMEXCO 2019. At the global event for AdTech innovations and discussions, Lotame announced the launch of Lotame PDX to respond to persistent demands from the market for "increased data trust, transparency, and quality." At the event, we caught up with Lotame's CMO and AdTech Veteran, Adam Solomon. Here is what Adam had to say: What differentiates Lotame PDX from other data exchanges? Today’s privacy-sensitive climate - post-GDPR and pre-CCPA - makes finding the right data…

TechBytes with Adam Solomon, Chief Marketing Officer at Lotame

Tell us about your role and the team/technology you handle at Lotame. I’ve taken on the role of CMO at Lotame where I lead strategic marketing and product development for the company globally, supporting worldwide demand for our unstacked approach to data solutions. Tell us about the ‘unstacked’ approach that Lotame provides and promotes. The large marketing stack companies offer data management technologies as a feature of a much larger Rube Goldberg machine that is underprioritized, underinvested, underdeveloped, and…