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AdHive: AdTech and ICOs Can Mix

The advertising market is a completely unique mix of technologies, human factors and innovations, all merging for a single purpose of creating enough quality content to sell of a certain service or product to the correct target audience. Therein lies the challenge as finding that audience is at times a monumental undertaking that even the most advanced systems cannot solve efficiently. Lost revenues and budget waste have long become a common phenomenon on the AdTech market, leading to a stagnation spurred in turn by…