Adidas

Programmatic advertising stands at the vanguard of digital marketing, representing a seismic shift in how ad spaces are bought and targeted. This technology-driven approach automates the decision-making process of media buying by targeting…
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More and more companies are using AI-supported tools in their daily work to simplify tasks and make workflows more efficient. This is particularly evident in the field of content creation, where requirements change rapidly, and time…
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WhatsApp was an instant hit across the globe and over time, it has become one of the most popular chat apps boasting over 2 billion active users. Therefore, WhatsApp is among the leading inoculate messaging platforms that provide a seamless…
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The Mobile Wallet market indicates a significant boom, the size of which is expected to rise rapidly from $10.9 billion in 2023 to $35.6 billion in 2028. This run rate suggests a solid compound annual growth rate (CAGR) of more than 26% in…
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85% of consumers aren’t interested in using AI for purchases Storyblok, the content management system (CMS) category leader, today announced the results of a global survey of 1,000 consumers that reveals the content they trust and reject…
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The pressure is on eCommerce retailers to meet ever-changing consumer expectations. In today’s rapidly evolving digital landscape, delivering a seamless and personalised customer journey across every touchpoint has become a critical…
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Speakers include leaders from adidas, HelloFresh, PwC and Total Wine & More Forter, the Trust Platform for digital commerce, today announced its industry conference IMPACT 2023 will take place on Wednesday, October 11 in New York City,…
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Ads-for-good platform to eliminate data waste and minimise carbon emissions by making a range of video and display ad units streamable Ads-for-good platform Good-Loop announces its partnership with adaptive streaming tech platform,…
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Mitgo, a global IT/MarTech company, announces the opening of two offices in Indonesia (Jakarta) and Singapore. Admitad, a global affiliate marketing network, is the first of Mitgo's businesses to enter these markets. Admitad has…
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Antavo launches its latest 2023 Global Customer Loyalty Report and reveals almost 90% of businesses trust that loyalty initiatives will help them overcome the global inflation crisis Antavo, the Enterprise Loyalty Cloud platform, has…
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In the wake of their company’s rebranding, GroupSolver Inc., an intelligent research platform, names themselves “Data Storytellers” and promises to help customers uncover the ‘why’ behind their raw data. With a compelling new tagline, “Stay…
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Major brands and retailers like Olaplex, Saucony, Murad (a Unilever brand), Wine Enthusiast, Heyday Skincare, and NEST New York are joining the wave of brands creating personalized shopper experiences powered by Humankind. Humankind, a…
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Check Point Research issues its Q2 Brand Phishing Report, highlighting the brands that cyber criminals most often imitate to trick people into giving up their personal data  Check Point Research (CPR), the Threat Intelligence arm of Check…
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Built by Smart Token Labs, Brand Connector Streamlines Partnerships Between Brands and NFTs Smart Token Labs, a Web3 open source software development company, today announced the launch of its newest product, Brand Connector. The…
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Non-fungible token (NFT) trade has become a rising trend in the market. MADworld, a NFT marketplace of Animoca Brands, announced on Tuesday that it has collaborated with B.Duck, a world renowned brand, to drop a new NFT limited collection…
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In the words of Marcus Sheridan, we are all in the business of trust, and trust is built over time. Consumers will always be more loyal to a brand they trust. 70% of Gen Z consumers are showing more trust brands that represent…
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Curator by IPV enables adidas Runtastic to intelligently manage, edit and monetize the video output from its new in-house studio, from anywhere in the world IPV, global leaders in enterprise video management, have announced that adidas…
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Alex Rodriguez, Elyse Walker, former Neiman Marcus CEO, former Macys.com CEO, David Sacks' Craft Ventures, and Abstract Ventures Invest in $4 Million Seed Round Storr, a new digital marketplace that empowers anyone to open a store from…
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Tinder, the world's most popular app for meeting new people, announced that Jenny Campbell has joined the company as Chief Marketing Officer.  With more than 20 years of marketing experience, both in house at Nike and in leadership roles at…
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RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced it has cracked one of the advertising industry's most pressing challenges with the delivery of a…
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