Browsing Tag

Adidas

Storr Launches New Marketplace To Democratize Retail

Alex Rodriguez, Elyse Walker, former Neiman Marcus CEO, former Macys.com CEO, David Sacks' Craft Ventures, and Abstract Ventures Invest in $4 Million Seed Round Storr, a new digital marketplace that empowers anyone to open a store from their phone in three clicks, officially launched today. Now people can buy new, brand-name products directly from their friends or people they follow. Brands handle shipping and returns and people make a 15-25% commission instead of traditional retailers. Sellers can also donate a…

Tinder Welcomes Jenny Campbell as Chief Marketing Officer

Tinder, the world's most popular app for meeting new people, announced that Jenny Campbell has joined the company as Chief Marketing Officer.  With more than 20 years of marketing experience, both in house at Nike and in leadership roles at 72andSunny and Wieden + Kennedy, Jenny has a proven track record shaping brand, marketing, and advertising strategies. "Growing our leadership  team has been a key priority since I joined  as CEO," said Elie Seidman. "Jenny Campbell is an exceptional talent and we're excited to have…

RTB House Solves Advertisers’ Brand Safety Dilemma with First-Ever Multi-Layer Brand Safety Firewall Powered by Natural Language…

RTB House, a global company that provides state-of-the-art retargeting, built on 100 percent deep learning, for top brands worldwide, announced it has cracked one of the advertising industry's most pressing challenges with the delivery of a robust brand safety assurance mechanism. The new brand safety solution is included in its ad platform is available now for customers with language support for eight major global markets including Australia, Canada, India, the UK and US. In recent years, brands and publishers have faced…

The Death Of Cash Back And Loyalty Programs – The Burgeoning Impact Of Influencer Marketers  

More Merchants Leaving Traditional Affiliate Channels As Influencers Prove Their Worth A tectonic shift is occurring in performance marketing, traditional traffic is under a microscope as advertisers grow to understand the value influencers bring to their brand. As building brand advocacy through content gains momentum, influencer marketing is quickly becoming the predominant channel for merchants, from both a sponsorship and pay for performance perspective. Social media increased its contribution to e-commerce…