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AdLedger

AdLedger Announces First-Ever OTT Video Ad Deployment Leveraging Blockchain

The Privacy-First, Open-Source CryptoRTB Technology Was Executed At Scale with MadHive (DSP) and Beachfront (SSP) to Address Problems Like Fraud, Transparency, Privacy AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced results from its first-in-market CryptoRTB pilot. The protocol was leveraged by over-the-top (OTT) ad solutions companies MadHive and Beachfront to address three widespread problems in the digital advertising industry: fraud,…

AdLedger Announces CryptoRTB Protocol For Digital Advertising

MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access and validation for the digital…

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

AdLedger, MadHive, Industry Index Release Research Findings Proving Pain Points, Complexity Of Advertising Technology

Study Shows Brands, Agencies And Publications Are Suffering From Vendor Overload, Point-Based Solutions Unable To Solve Underlying Industry Problems Marketers On Average Use 28 Advertising And Marketing Technologies; Will Add 8 New Technologies Next Year; 70% Think They Will Have Even More In Three Years The convoluted digital advertising supply chain has been under the microscope since P&G’s Marc Pritchard called on the industry to clean up its act, but according to marketers it hasn’t gotten any better. A recent…

AdLedger Unites Brands, Agencies, TV And Technology Companies To Fight Ad Fraud On OTT

Consortium Releases White Paper With Extensive Insights From The Hershey Company, Reprise/IPG Mediabrands, Hearst Television, MadHive, and Beachfront Media AdLedger, the non-profit research and development consortium building and implementing the blockchain and cryptography standards for digital media, today announced a collaborative white paper on fraud in the OTT ecosystem. The report features extensive insights from MadHive, Reprise/IPG Mediabrands, Hearst Television, The Hershey Company and Beachfront Media. “OTT…