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Adrian Pike

TechBytes with Adrian Pike, Chief Marketing Officer, district m

Adrian Pike Chief Marketing Officer at District M district m receives 10 billion ad requests a day and this generates enormous amounts of data. In this context, we spoke to Adrian Pike, Chief Marketing Officer at district m, to understand what technologies in AI/Machine Learning are being deployed to make the AdTech platform more revenue-centric.Tell us about your role at district m and the team/technology you handle. As CMO, my role includes all aspects of marketing, from brand awareness to demand generation for…

district m go Unveiled to Scale Digital Advertising and Search Marketing

district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising district m is proud to unveil go, the evolution of mypixel. The new iteration of the platform is adding two new prospecting features: display advertising and search marketing to build on top of the rock solid retargeting platform that launched in the third quarter last year. By integrating display advertising and search marketing technology, district m go is able to provide a complete platform to help SMBs…

Interview with Adrian Pike, CMO, district m

"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic Content Optimization)."Tell us about your role at district m? What inspired you to be part of an advertising technology company? As CMO, my role includes all aspects of Marketing, from Brand Awareness to Demand Generation for the district m brand and sub-brands. I was offered the…