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Ads Right

Make Ads Right (Brain) Again for Long Term Growth

New research by Orlando Wood of System1, published in the new book Lemon (by the IPA), argues that the 21st century has seen a shift in society towards culture that appeals to audiences’ left brain – and shows how this shift has affected the advertising industry for the worse! Wood demonstrates that features of ads can be identified and categorised to establish whether an ad appeals more to the left- or right-brain (the left brain’s way of seeing the world being more abstract and analytic, and the right brain’s being more…