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RevJet’s Spring 2020 Ad Experience Sentiment Report Reveals Most Consumers Feel Companies Should Change Their Ads to Reflect the…

60% of Consumers Report Having Seen At Least Some Helpful Ads During the COVID-19 Pandemic RevJet, the only unified platform that simplifies digital ad experience management for Fortune 500 marketers and their agencies, today announced the results of their latest Ad Experience Sentiment Report revealing the sentiment and behavior of online consumers on digital advertising and online shopping. Of note: 79% feel companies should change their advertising messages to reflect the realities of COVID-19, while 90% are concerned…

Helium 10 Redefines All-in-One Amazon Software With Four New Tools for Amazon Sellers

Helium 10, the leading all-in-one software company for third-party Amazon sellers, has released four game-changing tools for its members: Portals, Market Tracker, ADS, and a powerful Mobile App. "We pride ourselves on being able to deliver every tool that our customers need to succeed on Amazon," according to Director of Training and Customer Success, Bradley Sutton. "Developing and launching these have allowed us to redefine yet again what it means to be all-in-one." Portals (Beta) With Portals, Helium 10 users can…

Why Quizzes Reign Supreme in E-Commerce’s Battle for Eyeballs

Your instincts are right: attention spans are getting shorter and e-commerce competition is getting fiercer. This makes getting and keeping customer attention in this industry all the more important - and all the more elusive. There is simply so much information out there vying for customer attention that creative, entertaining and ultimately engaging mediums are the only way to ensure customers come back for more. This is the role that online quizzes play for the UK consumer choice body Which?, who leverage them to…

Amazon Versus Google Search: Who Is Winning the Battle and How?

Amazon Has Become the No.1 Source of Product Searches Online, Outdoing Google and Several Others for Years Now Amazon’s advertisement business still has a lot of scope for growth. Last year, the retail giant accounted for nearly half of all product searches, according to the details based on a survey. Alphabet, on the other hand, accounted for 36% of the market. According to a report by Merkle for Q2, 2018- Google’s product listed ads accounted for 59% of the company’s ad clicks in Q2. Despite the figures, Amazon’s…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…

Editing is the New Coding

One of the first movies that really left a mark on me was WarGames. It was the summer of 1983. I was 8 years old and was already what can probably best be described as "an optimism fundamentalist". So instead of focusing on the dystopian reality that the threat of nuclear holocaust was going to be a permanent cloud over society for the rest of my life, what struck me was the exciting realization that computers were going to play a far bigger role in people's lives than simply making it easier for them to delete…

It’s 2017 and you still don’t know where your ads are running

Poor-quality digital ads aren’t going away, and ad fraud is making the problem even worse. In fact, digital ad fraud was estimated to cost marketers $12.4 billion globally in 2016, according to Adloox. That’s about the cost of twenty-nine A380 jets, eight Golden Gate Bridges, or the value of Hasbro. And the problem is only expected to get worse, with estimates predicting it will top $16 billion this year. To solve this problem, marketers must demand more from their partners. In 2015, 23 percent of advertisers were okay with…