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AdSmart platform

Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while securely facilitating addressable targeting Comcast Corporation, Charter Communications, Inc. and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software platform designed to create a more secure way to use…