Banner Before Header
Browsing Tag

AdTech Partnership

AdTech Partnership: Bonzai Brings Creative Ad Formats to Adobe Advertising Cloud

The partnership signifies an increase in appetite from advertisers and marketers for Bonzai’s programmatic creative management platform integrated into Adobe Marketing Cloud. Bonzai can save creative production time by up to 60%. Leading global programmatic creative management platform, Bonzai, has announced a new partnership with Adobe Advertising Cloud. Bonzai is a leading Programmatic Creative Management Platform leveraged by top Fortune 500 brands. Founded in 2011, their innovative and integrated self-serve…

TechBytes with Stas Tushinskiy (Instreamatic) and Larry Leung (AirKast)

What is the draw of dialogue advertising to advertisers, publishers, and consumers? Can all three benefit? Stas Tushinskiy: Not only should all three – advertisers, publishers, and consumers – benefit from the emergence of dialogue advertising, I think all three will need to in order for there to be widespread adoption. But I think that’s exactly what we’ll see. For advertisers, early campaigns run through the Instreamatic platform by brands like IKEA, HP, Mastercard, and Infiniti have seen significantly higher ad…