AdTheorent

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, and the Dollar General Literacy Foundation, which has helped more then 11 million individuals take their first steps towards literacy, announced campaign results from the "Finish Your Diploma" High…

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced a partnership with SmartCommerce, provider of the only path to purchase built and optimized for the unique needs of the CPG category. Utilizing SmartCommerce's Click2Cart® Solution, AdTheorent enables digital ad functionality which allows consumers to seamlessly add products to retailer shopping carts, which helps combat cart abandonment and increases conversion rates…

The AdTheorent/Harris Poll Consumer Survey Data Shows 70% of Consumers Use Their Mobile Device During QSR/FCR Food Purchasing Journey; Mobile Ads are Top Visitation Drivers AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced the results of AdTheorent's Dining Trends Report, based on research conducted online by The Harris Poll on behalf of AdTheorent among over 2,000 U.S. adults. The AdTheorent-commissioned research…

First-to-Market Offering Drives Destination Visitation; Showcases Economic Impact of Digital Advertising Campaign AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced the launch of Destination 360°, a new offering created for Destination Marketing Organizations (DMOs).  AdTheorent's machine learning-powered solution is a first-to-market product designed to drive and measure visitation to a destination as well as…

Performance-Based Solutions Designed to Achieve Measurable Business Outcomes AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, announced a suite of machine learning (ML) solutions for Dining and Restaurant brands and marketers. The solutions enable Quick-Service Restaurant (QSR) and Fast-Casual Restaurant (FCR) marketers to drive measurable business outcomes and are designed for specific campaign goals from…

AdTheorent Becomes the First Company to Be Four-Time Recipient of Frost & Sullivan's North American Growth Excellence Leadership Award Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2019 North American Growth Excellence Leadership Award for driving the next-generation of digital advertising strategies.  AdTheorent's innovative platform and technology-enabled services, including its unprecedented data science-as-service…

Company Poised for Continued Innovation and Rapid Growth AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, announced that Bill Todd has joined as Chief Revenue Officer (CRO). In this role, he will lead the revenue organization including the sales, client services, strategy and marketing teams. In 2018, AdTheorent grew its year-over-year revenue by nearly 30% and Bill will help the company continue its…

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. AdTheorent Launches High-Quality Social Advertising AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Klear Introduces Automated Tracking for Influencer Marketing…

Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP Intersection, the leading smart cities technology and media company, announced the launch of Place Exchange, the first platform to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home…

Reorganization of Barometric to Foster Faster Growth & Heightened Product Focus Barometric, the MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, announced parent company AdTheorent, reorganization of the Barometric division as a separate company. As an independent entity, Barometric is positioned to invest further in its growth and evolution as the dominant player in the ad tracking and measurement space via its revolutionary product offerings. Also Read: …

AdTheorent's Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment for Customers Based on its recent analysis of the digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2018 North American Growth Excellence Leadership Award for its suite of products that offer customers effective predictive advertising, robust cross-channel campaign management capabilities, and pragmatic advertising…