Browsing Tag

advanced audience segmentation

Comscore Expands Partnership with Lockwood Broadcast Group to Exclusive Measurement Deal

New Long-Term Agreement Adds Four Newly-Acquired Lockwood Stations to Comscore Partnership, and Renews a Fifth Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and Lockwood Broadcast Group, a local broadcast television company based in Hampton Roads, Va., announced a long-term agreement for Comscore to exclusively provide measurement services to their television stations in Knoxville, Tenn., Wichita, Kan., Augusta, Ga., Dothan, Ala., Panama City, Fla. and Sherman-Ada-Ardmore,…