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Adverity GmbH

MarTech Interview with Alexander Igelsböck, CEO and Co-Founder at Adverity GmbH

"The importance of human intelligence must also continue to be recognized if businesses want to seek a competitive advantage" Tell us about your role and journey into Technology. What inspired you to start at Adverity? Adverity’s story began in 2015. Our three Co-Founders – Andreas Glänzer, Martin Brunthaler, and myself, had previously been working with e-commerce companies that spent a significant amount of money on advertising – but were using excel spreadsheets to make sense of data – which was shocking to us. We…