advertising outcomes

Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, and NBCUniversal announced a new partnership to optimize first-party data activation for the media and entertainment industry. The…
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Microsoft created quite the buzz in the ad tech industry last month with a revolutionary “new Bing” that harnesses generative AI to engage people in conversational search experiences. Using the power of ChatGPT, a large language model…
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Participation in the leading U.S.-based advertising research organization will support innovation in “meaningful attention” measurement and analysis Eye Square, a leading global provider of market and media research solutions with…
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Best Buy and GroupM Complete Successful Market Test of Criteo's New Commerce Max Solution Criteo S.A. the commerce media company, announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise…
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