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Advertising Self-Regulatory Council

DAA Announces Enforcement Deadline for ‘Political Ad’ Guidelines and Transparency Icon

Guidelines Take Effect November 1st; Enforcement Starts January 1, 2020 by Council of Better Business Bureaus (CBBB) and Association of National Advertisers (ANA) The Digital Advertising Alliance (DAA) announced the timeline for enforcement of its new transparency guidelines for political advertisers, including use of the "Political Ad" icon. The new guidelines will become effective on November 1, 2019, and enforcement of compliance will begin on January 1, 2020. The independent enforcement program will be run by the…

GroundTruth Names Chris Yamaoka Chief Privacy Officer

GroundTruth, the leading location platform for driving visits, announced the appointment of Christopher Yamaoka to the role of Chief Privacy Officer. Yamaoka, who has spent the past four plus years at GroundTruth, will continue to oversee the company's global legal affairs as General Counsel, in addition to his new responsibilities as Chief Privacy Officer. In his expanded role, Yamaoka will ensure the company's privacy practices continue to meet both existing and new laws, regulations, and industry…