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Advertising Self-Service

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Magellan AI, ViacomCBS, Mintegral, MediaCrossing, and Intentwise. Magellan AI: How Coronavirus Has Impacted Podcast Advertising Magellan AI, the podcast industry’s leading provider of ad level data, has released a whitepaper outlining the impact coronavirus is having on the podcast industry’s advertising landscape. While many analytics companies have addressed the change in podcast…

Mintegral Releases New Advertising Self-Service Platform

Leading mobile interactive advertising platform Mintegral announced that its self-service platform has just received a significant set of upgrades that will help advertisers tackle present-day challenges. Top media channels have become the main source of user acquisition for mobile advertisers. With the biggest players on the market, essentially creating a UA monopoly, small and medium-sized gaming advertisers are feeling the pressure. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature…