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Advertising Week New York

TechBytes with Matt Trotta, GM, North America, Playbuzz

Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and storytelling platforms. To understand the true definition of 'success' for marketing technology platforms in this space, we interviewed Matt Trotta, GM, North America, Playbuzz.Tell us about your journey and how you landed at Playbuzz? The majority of my career has really taken place in the branded content space. Perhaps most notable is the 6.5 years I spent at BuzzFeed, where I saw the…

Trust and Transparency Took Center Stage at Advertising Week New York

While our heads are still spinning after Advertising Week New York – there were nearly 300 seminars – clear themes emerged on the current and future state of programmatic. Jason Fairchild, CRO and co-founder of OpenX, takes a closer look at three emerging themes and what they mean for the adtech/martech world: Industry consolidation: No winter on the horizon With M&A activity showing no sign of slowing down, consolidation in the adtech/martech space topped the Advertising Week agenda. But a panel discussion around…