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AEP

Harvard Pilgrim Health Care Selects Merkle as its Medicare Marketing Agency of Record

Merkle will lead the execution of integrated marketing campaigns for Medicare Annual Enrollment Period acquisition efforts Merkle, a leading technology- enabled, data-driven performance marketing agency, has been chosen by Harvard Pilgrim Health Care, as its Medicare marketing agency of record. Under this agreement, Merkle’s Health Marketing Solutions group will lead the execution of integrated marketing campaigns supporting Harvard Pilgrim’s Medicare Annual Enrollment Period (AEP) acquisition efforts. Within these…