Browsing Tag

Affiliate Management

Advertise Purple Launches Self-Serve Affiliate Marketing Tool, Purply

Advertise Purple, the nation's leader in data-driven affiliate management solutions, announced the release of its automated affiliate program management tool, Purply. Powered by Advertise Purple's proprietary technology and real-time, data-driven insights, the new affiliate discovery, recruitment and tracking offering is designed for small-to-medium-sized businesses and those new to affiliate marketing. "Affiliate marketing is one of the most effective performance-focused strategies an online business can engage in," said…

Assembly Acquires Refersion, a Leading Affiliate and Influencer Management Platform

Assembly's latest acquisition adds to its expanding family of e-commerce software products Assembly, an e-commerce technology company backed by Providence Strategic Growth ("PSG"), announced its acquisition of New York-based Refersion, the leading affiliate and influencer marketing platform. Refersion joins Assembly's growing family of e-commerce software companies, which includes Helium 10 and Order Metrics. Marketing Technology News: Digitalkites Signs up Saurabh Singh as the Data Protection Officer "We are…

How to Bring Affiliate Management In-house and Deliver Long-Lasting Returns 

The practice of in-housing as a whole first started to gain momentum over the past few years and it has really hit its stride in the beginning of 2020. According to a survey by MediaLink and WARC, 34 percent of marketers worldwide are planning to increase in-housing across all marketing disciplines in 2020. For some, it is about control and ownership, for others, it could be the need to manage fewer vendor relationships and for some, the cost benefits weigh on the favor of in-housing. Regardless of the reason doing so still…