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Affinity-Based Personalization

Dynamic Yield Launches Affinity-Based Personalization

This new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery Dynamic Yield, the AI-Powered Personalization Anywhere platform, today announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. While retailers track purchases, they’ve missed out on a…