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Age of the Customer

Kapost Benchmark Identifies the State of B2B Sales-Marketing Alignment

While 68 Percent of Marketers and Salespeople "Agree" or "Strongly Agree" That "Our Marketing and Sales Teams Are Closely Aligned," 55 Percent of Marketers Don't Know Which Assets Sales Uses Most Kapost, partner to marketers building a content operation, today launched The 2018 Marketing-Sales Alignment Benchmark, the company's first report on the state of alignment between B2B sales and marketing teams at midmarket and enterprise organizations. Recommended Read: Influencer Solutions Will Become a Core Component of the…