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AgendaZoom, Proof Analytics Team Up to Reveal B2B Event ROI

Corporations spend a lot of money to sponsor B2B events. Last year, companies shelled out more than $300 billion to sponsor or otherwise participate in industry and professional events around the world. Yet few companies have any reliable readout on the actual business impact or financial value of those event investments. AgendaZoom, a division of Pop-Up Media, and Proof Analytics are partnering to help sponsors and speakers better understand where they should be making event investments, how much they should be spending,…