Browsing Tag

AI-based marketing

TechBytes with Ya-Bing Chu, VP of Product at Formation

Tell us about your role and the team/technology you handle at Formation. I’m the Head of Product at Formation. We’re building technology that is making offers and promotions more engaging, personalized, and effective. What makes Formation’s AI-based Marketing Platform distinctly different from other platforms? At the end of the day, we’re about building journeys. Most AI-based marketing platforms are about next-best-actions. But these tools only incentivize one-off purchases. We want to build life-long behaviors. The…