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AI biases

What Does AI Need to Succeed for Marketers: Human Intelligence

Artificial Intelligence is widely touted as the solution to all business challenges, especially the ones faced by marketers seeking to build their top-funnel pipeline. AI will reach and engage high-value prospects, Marketers are promised. If so, why are so many marketers disappointed by the results? It’s time we stop thinking about Artificial Intelligence as the panacea for all marketing challenges. If we keep on in this vein, marketers will rightly think of it as snake oil - full of promises it can’t possibly deliver. This…