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TechBytes with Katherine Kostereva, CEO and Managing Partner at bpm’online

Tell us how Customer Data Platforms and Analytics are changing CRM platforms? Customer Data Platforms pull data from various sources and make it available for other systems. While somewhat different in functionality, CDP can supplement CRM features. CDP and analytics make the customer data more sophisticated, enriched with more details that help marketing and sales professionals to make right decisions and precise estimates. Guestimates are so yesterday. Today software is capable of providing all the required information…