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Aleksandra Kovacevic

New Research Suggests Data Transparency Can Have Significant Positive Impact for Brands

A new global study from ESOMAR and HERE Technologies, along with research partners BuzzBack Research, and Cint, shows that transparency around consumer data collection brands can potentially have a significant impact on both consumer trust and sales. The study, which surveyed over 10,000 consumers in 10 markets, found that 38% of consumers in the US would be far more likely to trust companies they know handle their personal data as they should. While 41% stated they would be more likely to buy products or services, or use…