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Alex Shootman

Marketing Veteran Heidi Melin is the New CMO at Workfront

Former SAP, Eloqua CMO Heidi Melin Joins Workfront as Chief Marketing Officer Workfront, a leading provider of cloud-based Enterprise Work Management solutions, has announced that Heidi Melin has joined the company as Chief Marketing Officer (CMO) and a member of the executive leadership team. As Workfront's CMO, Heidi will be responsible for telling the Workfront story, creating and executing an integrated marketing strategy, driving increased awareness, and building a customer marketing function to deepen Workfront's…