First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National …
TEGNA Selects Alphonso For TV Attribution For Local Advertisers
TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA’s local advertisers to better understand the …
Alphonso Launches Local TV Ad Analytics And Attribution For Broadcasters And Station Groups
Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and TV Audience Extension …
TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools
Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s …