Alphonso

First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National and Local TV Campaigns Alphonso, the TV data company that marketers, broadcasters, and agencies go to for media planning, TV retargeting, measurement and attribution, and PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's…

TV data company Alphonso announced that TEGNA has selected Alphonso Local to enable TEGNA's local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. With Alphonso Local, TEGNA can effectively measure local linear TV campaigns connecting audiences to online and offline business results, such as website visits and conversions, and visits to a specific brick-and-mortar location. TEGNA has been piloting Alphonso Local over many months and will roll it out across 15 markets in…

Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and TV Audience Extension Across Digital Devices TV data company Alphonso introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV ad insights…

Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s Largest TV Data Set -Closed-Loop Attribution for TV Ads at Both a National and Local Level TV data company Alphonso  introduced the second generation of Alphonso Insights, its SaaS-based, self-serve dashboard for real-time TV ad analytics and closed-loop attribution. The service now includes several major new features and data sets that will help marketers better understand TV…