Browsing Tag

Alterian

3radical Appoints Industry Veteran Michael Fisher as CEO

3radical, the leader in audience engagement and earned data solutions, announces industry veteran Michael D. Fisher Ed.D. has been appointed CEO of the global 3radical business. With David Eldridge moving into the Chairman role, together, he and Michael will lead the company as it transforms organizations' engagement, data capture, and utilization strategies. Driven by legislation and consumer sentiment, brands must engage individuals directly and earn the right to use their data. 3radical's Voco platform is critical in…

Alterian Named a Leader in Journey Orchestration Platforms Evaluation by Independent Research Firm

Alterian received the highest score possible in the Journey Orchestration, Quality of Visualization, Client Experience, Usability, and the Commercial Model criteria Alterian has been recognized as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The report identifies and evaluates the most significant journey orchestration platforms in the market, evaluating current offering, strategy, and market presence. As Forrester states on its site for the upcoming CX North America event, “The pandemic is…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…