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Always-On Consumer

Four Ways To Measure The Always-On Consumer

Marketers are constantly dealing with the challenges of a digital world. The growing number of digital channels, devices, and platforms has created more ways for marketers to reach consumers, but it’s also created a more complex customer journey. Analyzing marketing effectiveness has become more difficult as marketers struggle to get accurate and actionable data on the always-on consumer. Success depends on having the right tools in place to make sense of all the ways consumers interact with brands and measure the influence…