Browsing Tag

Amex

Contextual Meets Behavioral – The Best Of Both Worlds?

What do you get if you throw contextual targeting and behavioral targeting into the mixer? Is it possible to get the best of both worlds, while boosting reach, relevance and performance at the same time? That’s the challenge we set ourselves when we created Illuma back in 2016. The same questions are being asked now, with cookies on the decline and the ad world eagerly looking for compliant alternatives which also deliver scale, without compromising on results. Marketing Technology News: Strata Introduces Identity…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…