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AMP Project

Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP

Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite, including the Kargo Sidekick unit, across AMP pages starting in October. The partnership gives Kargo the ability to bring their proprietary ad units to unique AMP inventory, which advertisers can now take advantage of on AMP. The partnership is in response to requests from advertisers and publishers to increase media buying opportunities and…

Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands

Cloudflare, the leading Internet performance and security company, announced that it is launching AMP Real URL to give Accelerated Mobile Pages (AMP) publishers the ability to display content under their own unique domains, rather than AMP-generated domains. With AMP Real URL, Cloudflare customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control. The AMP Project, founded by Google, is an open-source initiative aimed at optimizing mobile content and making it…