Browsing Tag

AmpLive

Four Takeaways From Last Week’s Webinar World

Last week, marketers from around the world gathered at the Westin St. Francis in San Francisco’s Union Square to learn more about the increasing role of webinars in digital marketing. The second annual Webinar World, hosted by On24, featured keynotes by executives from On24, Forrester, Gimlet Media, Heinz Marketing, and TOPO Inc, and breakout sessions focused on webinar best practices, marketing strategy, and webinar execution. Here were some major takeaways from the event -- Webinars Can Play A Role At Each Stage Of The…

How Webinerds Came, Conquered and Dazzled at Webinar World 2018

Webinerd -- the Coolest Thing We Saw, Heard, and Experienced at ON24's Webinar Marketing World 2018. Did You Miss It!  Three coruscating days amidst the beautiful landscape of downtown San Francisco saw brilliant minds come up with a wealth of practical knowledge on the latest trends in B2B marketing – webinars. ON24 Webinar World 2018, held between 5 and 7 March this week, showcased how to build optimized marketing campaigns and deliver events that “put the customer first and foster authentic engagement between the…

Webinar World TechBytes with Annie Lei, Chief Revenue Officer, AmpLive

Annie Lei Chief Revenue Officer, AmpLive The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Annie Lei, Chief Revenue Officer, AmpLive to understand how she leverages technology to reach out to…