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Andreas Cohen

I-COM Data Creativity Awards 2019 to Feature Data Driven Business Transformation Category

Launched by I-COM six years ago to recognise the most creative companies and individuals in marketing data and measurement, I-COM’s prestigious Data Creativity Awards are open to entries for 2019 and this year feature a new category – Data Driven Business Transformation. The new award category will recognise work that utilises data in a strategic and creative way that ultimately leads to measurable business transformation across the following areas: Change in core business process Improved revenue Improved…

Data Science Journal Delivers Cutting Edge Content to Take Marketing to Next Level

I-COM’s latest output, titled Frontiers of Marketing Data Science Journal, boasts nine diverse and impactful papers focused on the most exciting challenges faced by the industry. Through in-depth analysis, case studies and research from industry leaders it provides solutions and content aimed at those individuals working at the cutting edge of marketing and advertising. Supported by Catalina, who helps leading CPG brands influence behavior by personalising the path to purchase, the Frontiers of Marketing Data Science…