Browsing Tag

Andrew Casale

IX Open Highlights: Index Exchange Drives New Programmatic Industry Leaps in Identity, Speed and Partner Value

Keynote event highlighted by flurry of product announcements enhancing connections among trusted publishers, favored brands and global consumers on the trusted web Index Exchange (IX), the world’s largest independent ad exchange, recently unveiled new and powerful innovations that foster real-time, personalized connections between brands and audiences at its IX Open event series. Headlining a range of product announcements, Index Exchange debuted its IX Library, comprised of the programmatic industry’s most powerful set of…

Index Exchange Sees Immediate Lift for Publishers after Implementing the Trade Desk’s Unified ID Solution

Global advertising marketplace, Index Exchange, is the first supply-side platform (SSP) to share the compelling results from its integration with The Trade Desk’s unified ID solution. The Trade Desk  is offering its extensive, global cookie footprint at no cost to the digital advertising industry at large. The partnership between these two independent leaders in programmatic advertising allows marketers and publishers to improve effectiveness by increasing addressable audience reach. Since adopting the unified ID…