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Andy Coghlan

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

‘Marketers May be Overestimating Their Ability to Execute and Deliver ROI’

Lack of Martech Competency of the Wider Team Was a Barrier to Success Wipro Digital, the digital business unit of Wipro Limited, released a new study that indicates the growing importance of MarTech-related skills for marketing teams across the US and UK. However, the study also indicated that despite this growing emphasis on MarTech expertise, many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI. While the survey found that 75 percent of…